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USAA or United Services Automobile Association is the company headquartered in Texas, United States. It offers a wide array of financial services to families and people who serve or have served in the US Military. It has the membership of over 10.1 million people. USAA product list includes Insurance, Banking, retirement plans, financial planning and shopping and discounts. USAA represents the strength of over 25,800 employees. USAA has adapted the direct marketing to provide and promote its services. The company has come a long way since its formation as automobile insurance company by handful of people. USAA foundation was laid by the group of 25 Army officers in 1922 as United States Army Automobile Association who decided to give auto insurance to each other. William Garrison was the first to hold the president post of the group while Harold Dunton was elected as the GM. In 1924, the company's motto was “Service to Services” and was renamed to United Services Automobile Association as it accepts members of other military group. By 1930s, it has earned the membership of 30,000 military personals and by the end of 1940, the company has generated the net profit of $643,000. It was expanded to Germany and England in 1950's and computerized its operations. USAA conducted its business through mail till 1960's before shifting to phone to sell and serve. It introduced its toll free number in 1978. USAA started writing life insurance and home insurance in 1960's followed by the brokerage and banking services in 80's. The company opened its headquarters in San Antonio, Texas in 1976 in an area of 232 acres. After opening Buying Services and Federal Savings Bank in 1983, USAA had the total membership of 2 million people by 1990. It launched its website in 1999. USAA writes wide range of insurance services including automobile insurance, whole life insurance, health insurance, annuities etc. Its Federal Savings Bank provides banking services to the members and has over 6.3 million accounts. It also provides investing and financial planning services.