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Famous Footwear comes among the United States leading retailing stores dealing in branded footwear. It was founded in 1960 by Neil Moldenhauer. The company started its journey with a single store, was named as Neil's Shoes in Madison, Wisconsin. It is headquartered in St. Louis, Missouri, United States and is maintaining its 1,125 stores by 2010. Famous Footwear is a division of its parent company known as Brown Shoe operates from Clayton, Missouri. Brown shoe has been working for more than 130 years engaged in sourcing, designing, and marketing of famous shoe brands like Ryka, LifeStride, Naturalize, Dr. Scholl's Shoes. The Brown Shoe is working in Three segments which includes Contemporary, Family and Healthy Living fashion brands.Famous Footwear was meant to manufactures family footwear, on the other hand, other two brands Contemporary and Healthy Living comes under wholesale demand brands. As of 2010, Famous Footwear had been dealing in more than 800 brands in which 18% of business was run by Brown Shoe Company as it launched various shoe brands including Connie, Libbey Edelman, Franco Sarto and others. The Company provides its services not only in shoe industry but also working in athletic driven stores named as 'Mind Body and Soul', in which they manufacture sports goods for popular brands like Reebok, Nike, Brooks, Adidas, Mizuno and Asics.