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David Jones Limited, David Jones, is one of the world's oldest departmental store chains still operating. It operates in Australia with a number of stores at various locations. The company provides a diverse portfolio of products including clothing and fashion products, electrical items, furniture products, home ware, cosmetics, food products and more. The company's founder David Jones, shifted to Sydney from his home Wales, and decided to establish a new company for serving the needs of a growing population in the city. It started its business operations by opening its first store on the George Street. The nascent company was initially specializes in apparel products business and later it shifted its focus towards home furnishings and furniture segments. In 1920, It became a public company thus changing its name to David Jones Limited. In 1978, the company closed its operations in Perth and the purchase of Aherns in 1999 stronger its presence in the west Australian region again. By the 1980s, David Jones made a presence in Victoria, Queensland and South Australian regions. Later on, the company adopted a new strategy of providing in-store services and established food halls and as a result it emerged as the nation's fastest-growing retail company. As per 2003 data, it has total Revenue of A$1. 7 billion which makes it the country's third largest department store chain. The company also has an online service David Jones Online that provide a full access of shopping gifts, apparel, perfume, jewelry and other accessories.