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Aeroplan Incorporation is a privately held marketing company based in Canada. It runs a coalition loyalty program with various retail partners such as Thrifty Foods, Esso, Rona, Birks, Sobeys, Home Hardware, Nestle Canada and many others. The program was coined in July 1984 by one of the largest airlines of Canada namely “Air Canada” its regular customers as an incentive program by offering reward points to its frequent customers. The program is also used by various other airlines such as Air Creebec, Calm Air, Canadian North, and First Air to provide Benefits to its regular customers. Aeroplan Incorporation is under the possession of an international loyalty management company named as “Aimia”. The corporation has launched a new tiered recognition program under the name “Distinction” on 1 January, 2014. The program incorporate Three status levels such as Silver for 25,000 miles, Black for 50,000 miles and Diamond for 100,000 miles depending upon a member's aggregate qualified mileage collection. As per the records, Aeroplan Incorporation has a Revenue of 104,000 U.S. Dollars. The program has been developed under the MicroStrategy Analytics Platform and has millions of active members. The corporation is being operated through its headquarters located at Montreal in Quebec in the province of Canada.